Websites and Landing Pages

Hemingway’s iceberg principle also applies to websites. Your online visitor will only ever see a small portion of the business content; the rest of the work is submerged under the iceberg.

This foundation work includes research (competitor and target audience),  crafting and articulating the business offering and translating this into a language and structure that speaks directly to the audience.

All website packages include the necessary foundation and strategy work, and the output generally looks like this:

  • Competitor/audience research 
  • A stakeholder workshop
  • Website outline and schedule 
  • Website copy – 2 x rounds of reviews  
  • Taglines, CTAs, and button content as agreed
  • A managed copy sign-off process
  • Review meetings with stakeholders, design, CMS or other parties  
  • Regular progress check-ins

Read more about it

Bundle Case Study

Talking with Humans Blog

Practeria Case Study

How to Articulate Your Business On An Emotional and Functional Level Blog

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Audience facing technical content

Compelling and targeted copy

Work with a creative storyteller

Content that leaves an impression