Websites and Landing Pages

Hemingway’s iceberg principle also applies to websites. Your online visitor will only ever see a small portion of the business content; the rest of the work is submerged under the iceberg.

This foundation work includes research (competitor and target audience),  crafting and articulating the business offering and translating this into a language and structure that speaks directly to the audience.

All website packages include the necessary foundation and strategy work, and the output generally looks like this:

• Competitor/audience research 
• A stakeholder workshop
• Website outline and schedule 
• Website copy – 2 x rounds of reviews  
• Taglines, CTAs, and button content as agreed
• A managed copy sign-off process
• Review meetings with stakeholders, design, CMS or other parties  
• Regular progress check-ins