Case Study
Property Marketing Revolution – Articles & Ebooks
Every once in a while, if you’re lucky, you’ll come across a professional that not only understand their business but takes time-out to understand your business as well.
Working with Sarah was a breath of fresh air and her skill changed our facts, figures and formulas into a story that explained the challenges our prospective clients faced and solutions we could offer, all in a way that made it easy for our clients to understand and consequently buy.
We now have brochures, e-books and blogs that explain exactly what we do and these marketing tools have made our sales easy.
We have reserved another timeslot for Sarah to work on our next project and look forward to launching our next campaign.
For anyone who likes to stand out from the normally crowded marketplace, we would highly recommend they contact Sarah. You won’t be disappointed.
The Property Marketing Revolution is a new approach to estate agency in the UK, bringing together agents to work with, not against each other, in their pursuit of honest and effective property sales.
Brief
A brochure, then an e-book, then a script, then a website, etc.
I met Rick at a local networking group where he’d picked up significant business over the last ten years, so he didn’t have time to work on his new brainchild – The Property Marketing Revolution- because he also worked full time for his own real estate agency.
We combined creativity and purpose with each piece of content to aim for copy that stood out for his particular audience, staying away from old industry cliches and focusing on delivering a specific message to his agents.
Over a year, the scope included:
- E-books
- Brochures and pamphlets
- Website content
- Animated scripts
- Editing and updating existing sales brochures
Process
Rick and I knew each other through networking meetings, so we had plenty of opportunities for face-to-face meetings where he would quickly run through his ideas and form the brief. Or other times when he had an idea burning he’d pick up the phone or send over his notes by email.
It started with one small piece of work and grew to an entire suite of content.
He gave me a complete creative remit, so I often presented new concepts and ideas for the piece, and he often went for them.
Outcome
Every once in a while, if you’re lucky, you’ll come across a professional that not only understand their business but takes time-out to understand your business as well.
Working with Sarah was a breath of fresh air and her skill changed our facts, figures and formulas into a story that explained the challenges our prospective clients faced and solutions we could offer, all in a way that made it easy for our clients to understand and consequently buy.
We now have brochures, e-books and blogs that explain exactly what we do and these marketing tools have made our sales easy.
We have reserved another timeslot for Sarah to work on our next project and look forward to launching our next campaign.
For anyone who likes to stand out from the normally crowded marketplace, we would highly recommend they contact Sarah. You won’t be disappointed.