Case Study For A Business Consultancy – A Website for CI Projects


Blogs, presentation content and website

Service Type

Ongoing Support



Case study business

The Setup

Kiran from CI Projects was my very first client. To start with, I helped out by writing blogs, then rewording presentation and other marketing materials and finally the website as part of a company rebrand.


The Journey

Similarly to the TIWWD project, the rebrand involved taking a close look at the work they had done to date and organising it strategically.
We created a tagline, three different customer pain points and rewrote the case studies to develop an entirely new website with a fresh feel.

The Result

“Sarah has worked with CI Projects since early 2018 and has become an integral part of our organisation and team. Sarah writes almost all of our blogs to help amplify our “voice” and generate engagement on social media platforms. She takes time to fully understand and appreciate who we are as an organisation and our values to ensure that the content she creates illustrates us in a true “light”.

She takes a small spark of an idea and expands it into something engaging, relevant to our audience and most importantly, purposeful with a deep and meaningful message. Sarah was originally appointed to write blogs for us every month, but the value she brings has led us to utilise her skills in other areas; for instance developing content for our new website relaunch and preparing content in preparation for events and other marketing channels.

Sarah provides a very flexible and intuitive service that’s tailored to our needs and working with Sarah always feels like she’s a part of our team because she is so in-tune with our strategy and vision. I would highly recommend Sarah as she can add value to any organisation.”

Kiran Kachela

CI Projects


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